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THE GOODBAR PROJECT

Once upon a time in the legendary Galilee of Israel, a team of energy bar enthusiasts decided to bring something new & special to Israel. GoodBar introduces a new standard in healthy, quality, kosher snacks for the whole family. Our line of hand-made energy bars are packaged and distributed in Israel. GoodBar is guaranteed 100% delicious and natural, so much so that our patriarchs could have made them!

At GoodBar, we are continually working to put our values into practice: low-impact healthy living, community service, family and conscientiousness at every step of the process. GoodBar strives to help those who can benefit most from a wholesome energy bar including our soldiers, children in families who cannot afford a healthy snack, and others. GoodBar Is committed to helping educate parents & children about healthy eating.

GoodBar is 100% natural! Based on a range of locally-sourced ingredients including plump Medjool dates & honey along with the choicest selection of dried fruits, nuts & spices… naturally free of GMOs and preservatives. GoodBar is strictly vegetarian which means no eggs, dairy or animal fats. Beyond the quality of our ingredients, we also guarantee the quality of our process. We will never put additives or artificial anything into our bars. The dried fruits and grains are examined carefully (bedikot), one piece at a time by a team versed in the laws of kashrut.

An underlying message of our mission at GoodBar is responsibility to one’s fellow. By offering products that are at once nutritious and good-tasting in a marketplace fraught with processed, unhealthy foods, GoodBar hopes to increase awareness about healthy eating. In the Torah, Yoseph had been appointed 2nd-in-command and was responsible for the livelihood and wealth of Egypt. When his brothers visited him, unbeknownst to them, he filled their baggage with “בָּר” (pronounced “bar” in Hebrew). The text says (Genesis 42,25): “וַיְצַו יוֹסֵף, וַיְמַלְאוּ אֶת-כְּלֵיהֶם בָּר, Yoseph commanded to fill their vessels with bar”. בָּר can mean corn, seeds, wheat, grain, generally sustenance. Yoseph’s foresight for the well-being of his relatives by placing healthy energy bars into their pouches is precisely the goal of the GoodBar project.

We follow a simple guideline: never compromise on the taste or the quality of the ingredients! Our bars are the result of tireless work tracking down the crunchiest almonds, richest honey, purest nut butters… and countless taste tests coupled with unending סיעתא דשמיא (help from Above) to achieve the most successful combinations and the perfect texture. Inspired recipes, hand-made with love & freshly packed translate into the distinctive, delicious taste of GoodBar.

Yehuda & Adam are two joyful, nature-loving fathers who want to provide their children with nourishing treats. GoodBar is their answer to the deceptive bombardment of chemically-induced, processed foods overrunning store shelves and the dearth of real whole food snacks. The inspired GoodBar recipes, found initially within their beloved Tsfat locale, are quickly gaining popularity throughout Israel.