It’s simple – there is no other snack as good on the market. “Pack ’em fresh” is our strategy to help to preserve the hand-made freshness and texture without the use of synthetic preservatives. We take great pride in our recipes, developed with the help of great agri-food advisors, engineers, a necessary dose of Data-Science, and an unmeasurable amount of סיעתא דשמיא (help from Above). Concscientiousness means taking the time to properly check ingredients which means longer production times. Contrary to the all-too prevalent food industry dictum “easy and cheap” which comes at the expense of consumers’ health, we work hard to make GoodBar beneficial, keeping the consumer’s health at the forefront.