Part of the challenge of running a dynamic business is keeping information accurate and consistent across all communication channels both online and offline. Dynamic for us means the ability to innovate at a moments notice, to bring an inspiration into an edible actuality as seemlessly as possible. Factoring in the required QA and good manufacturing processes, it’s the closest we can get to spontaneous creation without becoming a restaurant.But like a restaurant, fresh is the name of the game plus the added handcrafted dimension. A large producer of retail snacks cannot make such quick maneuvers as they have a large inventory of pre-ordered wrappers to sustain large runs over an extended period of time and are bound by what’s written on the wrapper. Which is fine because by the time they reach the point of stocking such a large inventory of laminate film rolls (the wrappers), hopefully they have ironed out all of the typos and shelf-life issues that would affect the list of ingredients and nutrition profile. It could take years to arrive at a final version of the packaging.
So too for a smaller outfit, even if the product is freshly made-to-order, as long as it has a printed package, that package is prone to errors and revisions. The differences are that a smaller operation has much less stock and will be more inclined to patch the error rather than discard the problematic labels. Especially a business that wants to make the smallest ecological footprint as possible, will take the extra steps to use up whatever wrappers or stickers it has (In our case, we also reuse the waxed-paper sticker backing as padding when packing boxes).
Nevertheless, since product adjustments happen more frequently with evolving recipes found typical of artisanal businesses, and at times the rate of change on the package cannot keep up with the actual rate of change, one should regard the details on the package with a discerning eye. They are probably correct or close to it but one should not assume they are the authoritative source for accuracy. The most up-to-date information is usually available via a company’s website or directly from it’s support department. Unless one is using a label printer, it’s easier to update a website in real time than print even a short run of new labels.
That goes with our products as well. Updates will be reflected first on the product details and FAQ pages of our website. For example, notice the new formatting and recalculation of the Chocolate Mint nutrition facts table in the picture above. These changes may not appear on stickers with which the Chocolate Mint bars you receive are wrapped until the next print of stickers.