A freshly handcrafted snack in a machine-wrapped wrapper? It looks standardized, official but is there any benefit in a “candy wrapper” for a snack that’s delivered fresh for immediate consumption? A google of pages that come up in Google’s search results – Are so many results necessary, would anybody really look at page 125? You generally wouldn’t think twice about these type of inconsistencies.
Flowpacking our bars surely helps reduce packaging time and costs and for the retail market, even though they are delivered fresh, “industrial” packaging is a must. But in keeping with the artisinal spirit of our production, we are now wrapping bars for our direct customers the old fashioned way – hand packed (with gloves, hair nets and full production apparel of course) where you see the handcrafted snack inside and sense that it was packed fresh by a real person just for you.